Recently, the FDA has approved the Mentor MemoryShape CPG implant.  This adds the 3rd company to have an anatomically-shaped breast implant in the U.S.  The "gummy bear" implant has been widely available worldwide for the past decade.  
With the approval of such form-stable, "gummy bear" implants, the use not only in breast augmentation, but also for breast reconstruction are heightened.  It gives another option for implant-based reconstruction to women, as each woman is different.